|
|
To understand the role of digital in B B, just think that, according to recent analyses, from to of the purchasing process is completed by decision-makers even before interacting with the sales force [source: Spotio ] . This data provides us with a measure of the role of buyers in evaluating solutions that meet their needs. Company strategies must therefore recognize users as an active and autonomous part, making quality tools available, capable of influencing their perception. Seize the signs of change B B buyers inform themselves and purchase differently, proving to be prepared and increasingly aware of.
The challenges and suitable solutions. This is a different approach than traditional marketing Photo Editing Services techniques, which are based for example on sending identical messages to a list of contacts and cold calling . Before changing the method and transforming activities into results-oriented strategies, it is necessary to grasp the signs of change: more demanding and prepared buyers unsatisfactory results decrease in ROI poorly aligned departments These are some indicators that show us that the time has come to change our modus operandi , starting precisely from alignment with.
The objectives to be achieved . Nourish common interests Digital marketing strategies affect the entire company in a transversal way . One of the most common mistakes that leads to losing business opportunities is believing that only marketing must align with the demands of the evolving market. B B digital activities offer innovative tools to all teams, supporting the achievement of department goals and company objectives. For example, the sales force has valid allies at its disposal in commercial activities, such as a complete CRM.
|
|
發表於 2023-11-29 17:37:45