How Social Media Can Influence Your Sales

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Entrepreneurs have increasingly taken advantage of the profit opportunities offered by audiences who participate in social networking sites. After all, with the popularization of the internet and, especially, the use of social networks, these platforms have gained the power to influence sales and boost the number of leads generated.

Still not sure if investing in this business is advantageous for your store? Then check out the benefits of this technique and learn about some social media marketing strategies that will help your company grow on the internet!

Understand online consumer behavior
Based on data from a joint survey off page seo service conducted by We are Social and Hootsuite in 2019, it is possible to understand how large the market for social media marketing is in Brazil. The report indicates that 66% of Brazilians are active on social media and, within this group, 89% use these platforms to find a product or service.

With almost three quarters of the Brazilian population using social networking sites as a means of making purchases, not using these spaces to influence your sales could end up preventing your business from registering even greater growth.




Keep in mind that this tactic is not only useful for companies that operate exclusively in the digital environment: a survey by SPC Brasil has already identified that 47% of consumers in the country only make purchases in physical stores after finding reviews, comparing prices and models on the internet.

Learn how social media can influence your sales
Sure, there are a lot of people using social media and half of consumers search online before making a purchase. But how can these platforms directly influence your sales?

There are some specific marketing techniques for dating sites that will help your company grow. They are:

Brand (re)awareness
Your business's social network should be a central point for users to discover a new venture that interests them or reaffirm what they already know about you.

The idea is for your profile to reinforce everything that the company is, to generate empathy and identification with the customer. Show institutional videos, images of the establishment, products, and ongoing services. Make your followers understand your mission, your values, and see the brand as a reference.

Content to generate engagement
Understand that brand identification and reinforcement are not enough to generate interest or even influence your sales. It is important that you adopt a content publishing schedule that can generate comments, shares and have a greater reach to reach new audiences.

Keep in mind that each social network requires a different strategy. While Instagram, for example, is great for well-produced images, posting stories or exploring IGTV, Facebook is interesting for longer texts, videos and promoting links.

You can even take advantage of this to publish posts on the company's blog, if there is one. Content marketing and social media marketing go hand in hand!