Content Marketing Ideas If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap. You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource. Content marketing can take hours and some serious elbow grease, which is why we’ve curated a list of 30 brilliant ways for you to make a maximum impact in the least amount of time possible.
1. Interview a Customer A 30 minute interview with a customer could be repurposed Clean Email into loads of low cost marketing content. With permission, use their words as inspiration for blog articles, buyer persona profiles, testimonials, and a case study. 2. Answer Questions Type out a thoughtful answer to a question posed on social media, in blog comments, or via email, and publish for low cost marketing. 3. Welcome Guest Posters The best way to receive low cost marketing content is by freely offering it to others, but ensure your policy on accepting guest submissions is clearly displayed on your blog.

4. Slideshare Powerpoint documents from prospect presentations, industry events, or even internal training can be quickly edited, and uploaded to Slideshare for maximum exposure. 5. Do a Poll It’s time consuming and expensive to conduct a major study, but free and easy to conduct a quick poll on your Facebook page or via LinkedIn. Report on your findings in a blog article. 6. Define Jargon No one knows your industry’s acronyms, terms, and slang better than you.
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